Endhiran

If you are an A R Rahman Fan or Rajni's fan you would have already heard the songs of the movie Endhiran. Nope, I am not going to rate the Endhiran songs but this is about the Audio release function.

For any movie first important day would be the first day of the shooting, a pooja will be conducted and a VIP would clap and initiate the shooting. Then the routine works like song recordings, shooting, dubbing etc will begin. Once the song recordings are completed the audio companies (sony, rpg...) would release the audio on a particular day and only after that the cassettes or CDs will be available for sale.

To create a hype for the movie the audio companies would arrange a star visit to a famous audio store of the region and first few cassettes CDs would have their autograph. Then comes the movie release and if the movie successfully runs for 100 days and above functions will be organised to recognize the technicians involved and to create more publicity. Of late the Audio release functions have gained importance and are being celebrated grandly.

Sun Pictures have gone one step above others and held the Endhiran audio release function in Malaysia. There was a huge star cast present at the function and there were performances by the stars. Endhiran is already said to be the most expensive movie ever produced in Indian Cinema History. Already there was an unconfirmed news that the crew bought two new expensive cars and demolished them for the shoot! I believe the crew is planning to set a new world record in terms of expenses.

Shankar already has a record in making films a costly affair. The best examples are the songs of the film sivaji (The Boss). He keeps breaking his own records in his successive films! The dressing sense of the stars has become very bad that i was unable to watch the Audio release function with my family and ended up swapping the channel!

Just consider the air fares they would have spent for the event and other expenses of the event, one could complete a movie with the amount spent!